10.11.08
The politics of personality
I’ve recently encountered a bit of confusion about the word personality—a subject of jealous interest of mine since I myself have no personality.
One bit of confusion I found at wilderdom.com, a site about something, though I’m not sure what:
Personality comes from the Greek word “persona”, meaning “mask”
The word ‘personality’ derives from the Latin word ‘persona’ which means ‘mask’. The study of personality can be understood as the study of ‘masks’ that people wear. These are the personas that people project and display, but also includes the inner parts of psychological experience which we collectively call our ‘self’.
Greek, Latin, Babylonian—hell, just toss out any ancient language origin. How about “Etruscan,” while we’re at it?
Turns out that yes, the origin described in nonboldfaced type is correct. The word persona is Latin. But now there’s a seed of doubt. Just as it isn’t Greek, perhaps it also doesn’t mean “mask.” Could that be true? Let’s ask some language experts: Kathlyn and Gay Hendricks, who say—
The English word ‘personality’ comes from two Latin words, per and sona, “through sound.” The Romans knew that the personality comes through in the tone of voice and other vocal aspects.
Well, that sounds good and all, but the word actually comes from one Latin word—persona—meaning, yes, “mask.” Think Dramatis Personae—the theatrical cast of characters. And, no, persona likely didn’t itself result from a “sounds-like” origin, as it probably came from Etruscan (gasp!)—the word phersu, also meaning “mask.”
Still, I’m very forgiving of language experts Kathlyn and Gay Hendricks, because they are actually body language experts, and they brought up the personality factor in analyzing the decipherable body language of one Sarah Palin. (At least her body language is decipherable, as her verbal language is hardly that.)
So I leave you with Kathlyn and Gay to analyze some bodyspeak from a current “personality” (read: mask-wearer) in this interesting article.

